Offroad Club Monaco at the Monaco GP: two stands, one passion
TOn the occasion of one of the most iconic and followed events in the world, the Monaco Grand Prix, Off Road Club Monaco brought its energy, style and vision directly to the beating heart of the city. From May 23 to 25, we were present with two exclusive outlets: one on Rue Grimaldi and the other strategically located near Starbucks on Avenue d'Ostende. Two key locations, perfectly inserted in the flow of the GP audience, which allowed us to meet hundreds of fans, curious people and lovers of the Off Road universe.
Our booths were not just exhibition spaces, but real hubs of style and identity. Every detail was designed to convey the values that define us: freedom, power, authenticity and a sense of belonging. Here, visitors were able to preview the entire official Off Road Club Monaco collection, featuring high-quality streetwear, exclusive accessories and unmistakable details inspired by the offroad world.
Throughout the Grand Prix weekend, our branded girls and our iconic customized Mercedes G-Class 4×4² animated the streets of the Principality. A dynamic visibility operation designed to bring the Off Road soul even where Formula 1 speed usually reigns: in the elegant streets of Monaco.
The success of this presence at the Monaco GP was the result of teamwork and a clear vision: to bring our lifestyle to an elite setting, while keeping our rebellious, sporty and independent off-road identity intact.
And for those who couldn't be there? Our new boutique at 29, rue Comte Félix Gastaldi in Monaco Ville is always open to welcome those who want to experience Off Road Club Monaco live.